Myrtle Beach Arts + innovation district
Senior Graphic Designer + Production Lead
Embarking on a transformative journey, our interdisciplinary team breathes new life into Myrtle Beach's Arts and Innovation District, blending sustainability with inclusivity in a visual identity capable of fostering urban renewal. Grounded in authentic local engagement, our design solutions speak to the aspirations and values of a city in transition. With unwavering focus on the project's guiding principles of people, time, and place - each team member embodies a shared enthusiasm and hope of a community on the cusp of change. Led by purpose-driven design, we bridge past and present, forging connections that transcend aesthetics to excite enduring possibility in this beloved corner of Myrtle Beach, SC.
LS3P Associates | 2022Creative Direction | Brand Design
Logo Progression
Mission statement:
As one of the last remaining historic areas in the City, the Arts + Innovation District has a unique opportunity to capture the mid-century time period of its prime in a conceptualized and fresh way. The brand will also serve as a guide for orienting the audience’s sense of place, utilizing a map or grid that mimics the topography of the district. And finally, all of this is brought together in service to the people of the district and the City as a whole. Recognizing that it is the individuals in the community that make this a culture that celebrates individuality, hard work, quality and- above all- relationships.
Photography rights belong to LS3P Associates LTDClient
City of Myrtle Beach
Project Website
Downtown Myrtle Beach
Location
Myrtle Beach, SC
Year of Completion
2022